Topic outline

  • Experiment and Generate

    Description: This part concentrates on critical thinking and experimenting with creating value. This part applies on the presumption

    that business is worthless if it has no goals to drive it forward towards progress and a business plan devised right at the start would

    force the entrepreneur to reflect on and prepare for critical problems that may come up in future as calculated risks would ensure a

    greater chance of success than failure. Participants will learn how to turn ideas into action in ‘real-life’ and on taking responsibility

    for this together with the ability to gain information to recognize and define marketing opportunities and issues, create, refine and

    assess marketing actions, observe how marketing performance is progressing and enhance the comprehension of marketing as a

    process.

    • Curiosity and competition

      Curiosity and competition: what are other industries doing? Are they better? What can you learn from them?

       Specific actions that can be taken when managing or planning a business.


      What can you learn?

      •  How to compare the products and value to competitors; 
      •  How to get feedback from customers; 
      • How to analyse the behaviour of competitors. 

      Competencies covered: 

      •  Learning through experience; 
      • Working with others; 

       


      • Analytical thinking


        Analytical skills and knowledge base building. The ability to see a problem or situation from different points of view.
        Reliable sources of information and fake news.

         What can you learn?
        •  What are the basic analytical skills;
        •  How to improve analytical skills;
        •  How to build a large knowledge base
        •  How to improve the ability to see a problem or situation from different points of view;
        •  Where to look for information;
        •  How to filter information?

         Competencies covered:
        • Spotting opportunities;
        •  Vision;
        •  Self-awareness & self-efficacy;
        •  Motivation & perseverance;
        •  Mobilising resources;
        •  Financial & economic literacy;
        •  Learning through experience;
        •  Planning & management.


        • Planning

          Definition of planning. Planning techniques. Planning advice and examples.

          What can you learn?

          • How important is planning in life;
          • What are the elements of good planning;
          • How to create an effective action plan;
          • What are the reasons for planning?

          Competencies covered:

          • Spotting opportunities;
          • Vision;
          • Motivation & perseverance;
          • Mobilising resources;
          • Financial & economic literacy;
          • Planning & management

          • Budget

            Definition of a budget. Budget in the context of any scale of activity. Budget as a plan.

            What can you learn?

            • Why you need a budget;
            • How should I budget my money;
            • How to create a successful budget;
            • How to define a current budget.

            Competencies covered:

            • Planning & management;
            • Financial & economic literacy;
            • Mobilising resources;
            • Motivation & perseverance;
            • Vision;
            • Spotting opportunities.

            • Start-up capital

              All about start-up capital, including own savings, pitfalls of external funders and tenders.

              What can you learn?

              • How to be aware of different ways of raising start-up capital;
              • How to examine the resources you already have (money and competences).

              Competencies covered:

              • Mobilising resources;
              • Financial & economic literacy.

              • One step ahead

                Risk management, possible risks and challenges that may occur. The topic brings together many aspects such as planning, building a plan and summarises the issues.

                What can you learn?

                • How to concentrate on general vision and work already about the next steps;
                • How to be organized and fully prepared for any situation;
                • How to recognize tools that can be used for avoidance of critical situations;
                • How to examines the risks that may occur and how to handle.

                Competencies covered:

                • Creativity;
                • Vision;
                • Planning & management;
                • Coping with uncertainty, ambiguity & risk.

                • Target group

                  Definition of our customers. The needs and habits of our customers.

                  Understanding the things and triggers that help customer decision making to buy.

                  What can you learn?

                  • How to recognise the needs and habits of our customers;
                  • How to work with various target groups;
                  • How to understand the characteristics of the groups;
                  • How to choose the right target group.

                  Competencies covered:

                  • Creativity;
                  • Motivation & perseverance.

                  • Business psychology

                    The fundamentals of business psychology. The effect of entrepreneurial action. Opportunities to create value, including better solutions. Consequences and the best and worst-case scenarios.

                    What can you learn?

                    • How to use psychological tactics while promoting product or service;
                    • How to recognize the potential of an idea;
                    • How to overcome the fear when there is a risk of unintended outcomes.

                    Competencies covered:

                    • Creativity;
                    • Vision;
                    • Valuing ideas;
                    • Ethical & sustainable thinking;
                    • Coping with uncertainty, ambiguity & risk.

                    • Stock profitability

                      Stock planning, profitability and unsold goods. Examples and pitfalls where we can all be creative to improve our competitive advantage.

                      What can you learn?

                      • How to improve our competitive advantage;
                      • How to plan and calculate stocks properly.

                      Competencies covered:

                      • Creativity;
                      • Planning & management.

                      • Say NO to Blurred lines!

                        Tips on how to set clear goals with a purpose to avoid future mistakes. Characteristics of long-, medium- and short-term goals.

                        What can you learn?

                        • How to set clear goals;
                        • How are the goals established;
                        • How to avoid future mistakes;
                        • What is long-, medium- and short-term goals;
                        • Why you should set the goals.

                        Competencies covered:

                        • Spotting opportunities;
                        • Vision;
                        • Valuing ideas;
                        • Self-awareness & self-efficacy;
                        • Motivation & perseverance;
                        • Planning & management;
                        • Learning through experience.

                        • Be professional

                          Building your professional image – tips and examples. The power of social media.

                          What can you learn?

                          • How personal branding needs to be created;
                          • How to check your reputation;
                          • How to identify and assess your individual brand;
                          • How to start checking what Internet knows about you.

                          Competencies covered:

                          • Creativity;
                          • Self-awareness & self-efficacy;
                          • Motivation & perseverance;
                          • Mobilising resources;
                          • Taking the initiative;
                          • Planning & management;
                          • Working with others;
                          • Learning through experience.

                          • Quick tool

                            All about tools that help us start our own business. The tips on web presentations, business cards, newsletters, tools to make entrepreneurial action more achievable and helps to save your resources.

                            What can you learn?

                            • How to identify and assess different quick tools;
                            • How to identify your quick tool;
                            • How o assess your strengths and weaknesses regarding quick tool;
                            • How to write a story using new tools.

                            Competencies covered:

                            • Vision;
                            • Self-awareness & self-efficacy;
                            • Taking the initiative.

                            • Content creation

                              Online content creation, text documents. Presentation of outcomes, results, situations, a narrative or an idea. Browsing for the necessary information.

                              What can you learn?

                              • How to create content;
                              • How to prepare presentations;
                              • How to browse for necessary information.

                              Competencies covered:

                              • Creativity;
                              • Self-awareness & self-efficacy.

                              • Hear a story

                                Business storytelling skills. Personal branding strategy. Empowering people and motivational actions.

                                What can you learn?

                                • What are business storytelling skills;
                                • How to empower people and create motivation;
                                • What is personal branding.

                                Competencies covered:

                                • Learning through experience;
                                • Mobilising others;
                                • Motivation & perseverance;
                                • Ethical & sustainable thinking;
                                • Vision;
                                • Creativity;

                                • Mirror, Mirror on the Wall

                                  How do customers see us and our product? Understanding what helps the customer to make a decision to buy a product. Dealing with critique. Emotional triggers.

                                  What can you learn?

                                  • How to understand different emotional triggers;
                                  • How to react to comments from different groups of people;
                                  • how to use comments and feedback you received.

                                  Competencies covered:

                                  • Motivation & perseverance;
                                  • Mobilizing resources.